Tai, a Travel Assistant app to plan your trips without the hassle of coordinating places of interest between friends & families
This project is on prototyping and the topic that my partner had chosen for me is Travel.
I started by identifying who are the target audience to interview. Also, those who have traveled for the past year for better recollection. Then, a discussion guide was created to look at their needs and behaviours around 6 broad topics.
In total, there were 8 participants, age range from 20-35 years old and they traveled mostly with friends and families.
From the user interviews, I synthesize using affinity map and found these themes emerged after several iterations. These themes formed the basis of my problem statement.
Users planning to travel as a group, need a way to organise travel itinerary with others because it is tedious and confusing to coordinate with everyone's preference and expectations.
A mobile app that allows users to submit their travel preferences and share them to make planning trips together easier and less daunting.
From the research, I created a user flow to illustrate how users would plan out their trip. This informed me of what type of considerations taken to organise a trip such as
I tested out using the paper protoype for early validation if the solution would work with those travellers and made these changes based on their feedback as I moved to create the mid-fidelity prototype.
Some participants felt that swiping 10 cards at the start of using the app may be too long before they can even start using the app.
Added a skip button for each preference page and a gear setting on the explore page so that they can revisit their preferences.
2) Decision Making
Participants were not able to add new activities onto the itinerary and find a way to decide between options available.
Added a + button so they can input new activities directly on the itinerary and included an option for them to vote.
3) Personalised Dashboard
Participants took many steps to find out what they have planned for the day and wanted a quick and easy way to plan for the day ahead.
Changed the profile page to a personalised dashboard that is based on what had been planned on the itinerary, shows what the next step to take and provide suggestions based on current location.
Disclaimer: This is a project work done as part of the General Assembly's User Experience Design Immersive 10-week Programme.